<p>On this episode of The Impact Exchange we discuss tips on how businesses can decide what cause or nonprofit to support as they are building their CSR strategy. It's a tough decision, but it begins with making it personal. Hear about how our guest speaker, Susan W. Morrissey turned a broken heart into supporting heart health.</p>

EP. 04: How to Integrate CSR into Your Product DNA

Impact Exchange is a publication centered around the role of organizations and nonprofits in corporate social responsibility. As a platform, Impact Exchange conducts industry case studies, podcasts, blogs, and other media that showcase how brands and organizations can build authentic relationships and generate impact with their customers, employees and overall community. Our goal is to highlight insights from the leadership behind these organizations and discuss the emerging trends that are most relevant to their missions in order to expand and provide more value to their consumers.

Impact Exchange is produced by ShoppingGives, which grants access to industry-disrupting technology that provides a frictionless pathway for retailers to allow their shoppers to give to charities of their choice.