WH Press Secretary Sean Spicer has been heard to say "Eye-ran" and "Eye-ranians" when speaking of Iran. Is this is just an innocent alternative pronunciation or are there social and political implications to the way names are said? Jian explores how alt-pronunciations like "Eye-talian", "Ay-rab" and "Eye-ran" can been used as pejoratives, and as a way to telegraph alliance with others who want to hear words said a certain way.

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Words, original music, recording and production by Jian Ghomeshi (@JianGhomeshi).

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In a 140-character environment, nuance is often a casualty. The Ideation Project is a creative adventure, with the aim of taking a bigger picture view on newsworthy issues and culture, with the goal of asking questions and starting conversations.

The Ideation Project is a new media creative project that features all original words, music, recording and production by Jian Ghomeshi. The content covers a variety of topics from politics to philosophy to pop culture and the human condition.