In this latest start-up stories episode we’re talking with Jim McDougall, the co-founder of Outfield Technologies, an exciting start-up making a real impact to the way orchard growers can forecast their fruit yields. Combining innovative machine learning with drone technology, they help farmers manage the lifecycle of fruit in their orchard – making farms more efficient, profitable and sustainable.

 

Hear how Jim seized on interesting career opportunities, moving from a background in engineering to the world of horticulture start-ups via working on oil rigs! We also cover the early years of the company, how the products evolved and changed, and chat about the interesting dynamic between co-founders. We also delve into the mindset of the entrepreneur, and talk honestly and openly about the difficulties of founding and running a successful start-up.