Henrik Marstrand is the founder and CEO of Mater, a furniture brand dedicated to sustainability, ethics and craftsmanship. Listen to his take of growing a Copenhagen-based impact company that solves the global waste problem through design. By balancing idealistic ambitions and practical business realities, Henrik is part of a new wave of entrepreneurs using the power of consumerism for lasting change. In this talk, he gets real about balancing ice-cold business with idealism, closing the furniture loop with renewable material solutions and having the right brand narrative.