Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage.

Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take — what he thinks SEO agencies should optimize for but often don’t.

More highlights include:

• What is SEO in basic, business, fortune 500 terms?
• What are the three types of SEO? (Hint: Technical, programmatic, and editorial for growth and brand content)
• Building a content strategy around topic themes
• Measurement and timelines for SEO
• What metrics should be tracked depending on company stage?

Follow us and our guests:

• Ethan Smith on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email [email protected] to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.