The Hype is Real
The Hype is Real
Outplay and Revgenius
How 6sense increased its valuation to $5.2 Billion, expanded it's market, and how it's fuelling an AI-driven approach | With Latané Conant
50 minutes Posted Mar 24, 2022 at 8:30 am.
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This one is for the folks in marketing! We speak to Latané Conant the Chief Market Officer at 6sense about her switch from sales to marketing, the importance of owning the market first, practicing risk storming, why marketing needs to be friends with product, and a lot more exclusive scoop!