Show notes
Send us Fan Mail In this powerful and highly practical episode, we unpack one of the most important (and misunderstood) aspects of human behavior analysis: the concept of baseline plus anomaly equals decision (B + A = D). During the episode, we dive deep into why our cultural obsession with "red flags" and anomalies often leads us astray, and why everything starts with understanding normal. We also challenge the reactive approach to behavior analysis that seeks checklists for “bad act...



