The How of Business - How to start, run & grow a small business.
The How of Business - How to start, run & grow a small business.
Henry Lopez
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The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.
337: Ramping Your Consumer Brand with Dr. James Richardson
Ramping Your Consumer Goods Brand with Dr. James Richardson. How do you realize exponential growth with your consumer brand, and yet not try to grow too quickly and fail? Dr. Richardson shares his unique insights and approach to ramping your CPG brand, and the story of how he leveraged his Ph.D in Anthropology to help companies achieve exponential growth. He is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve”. Henry Lopez is the host of this episode of The How of Business sho
Oct 21
36 min
336: 8 Unbreakable Rules with Sean Castrina
8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is a serial entrepreneur, author, speaker, and podcaster. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show.
Oct 19
46 min
335: Creative Products Business with Amanda Wittenborn
Growing an online party supply and stationary small business with Amanda Wittenborn, founder of Amanda Creation. She shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Oct 12
47 min
334: The Simplest Biz with John Wilker
Shipping Products Brokerage Business - John Wilker shares the Simplest Biz business model, a client case study example, a special webinar invitation, and a special offer for you. John has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products. He acquires industrial byproducts like pallets, cardboard boxes, and crates, and sells them to others for a profit. Henry Lopez is the host of this episode.
Oct 5
43 min
333: Coffee Shop Talk with Chris Deferio
Coffee Shops – how to start and grow and coffee shop or café small business. Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop? He is the founder of Keys to the Shop – a podcast and training company dedicated to advancing coffee service professionals in their careers and helping shops realize their potential. Henry Lopez is the host of this episode.
Oct 5
51 min
332: Franchise Business Launch with Eddie Uribazo
How Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to be his own boss. Recently he launched his latest small business venture - an Office Evolutions franchise small business in Plantation, Florida. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business.
Sep 28
1 hr 2 min
R14: Remarkable Customer Service (rerun)
(rerun) How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, share tips and techniques for delivering it consistently, and the challenges faced by most small businesses on this topic. Henry Lopez is the host of this episode of The How of Business podcast.
Sep 23
35 min
331: Subconscious Buying Triggers with Leslie Zane
Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, and the President & Founder of Triggers Growth Strategy. She helps her clients change customer behavior at the instinctual level to accelerate share and revenue growth. Henry Lopez is the host of this episode.
Sep 21
50 min
330: Employee Development with Laura Tolhoek
Coaching and developing your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura is an experienced Human Resources professional and the owner of Essential HR –they work with small businesses to help them implement HR strategies that attract and retain the best talent. Henry Lopez, Entrepreneur and Small Business Coach, is the host of this episode. TheHowOfBusiness.com
Sep 14
52 min
329: PPP Loan Forgiveness with Gerri Detweiller
Paycheck Protection Program (PPP) Loan Forgiveness for your small business with Gerri Detweiler. What do you need to do next? Gerri joins us to share the latest information on SBA guidance on how to qualify and what steps to take to be consider for loan forgiveness. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Sep 7
39 min
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