Alex Hertel, CEO for Xperiel (@xperiel), joins us this week on The Hot Aisle to talk about Experiential Marketing and how any organization can leverage Augmented Reality and Internet of Things to interact with consumers. Your hosts Brent Piatti (@BrentPiatti) and Brian Carpenter (@intheDC) break down complexity theory, pebbling, and using modern technology to trigger interactive events. Dust off your google glass and hop on that sideways skateboard you call a ‘hoverboard’ and get ready for the future!