A discussion of sponsorship for amateur teams - expectations, "real" sponsors vs. being part of a buying club, understanding what the relationship is.Episode Links<a href="http://www.bikeradar.com/us/gear/article/angryasian-sponsorship-is-not-about-you-36841/" target="_blank">AngryAsian: Sponsorship Is Not About You</a>Averica - How Do You Gauge the Success of a Marketing Investment in Cycling? <a href="http://www.avericadiscovery.com/blog/gauge-success-sponsor-cycling-1/" target="_blank">Part One</a>, <a href="http://www.avericadiscovery.com/blog/gauge-success-sponsor-cycling-2/" target="_blank">Part Two</a>, <a href="http://www.avericadiscovery.com/blog/gauge-success-sponsor-cycling-3/" target="_blank">Part Three</a>.<a href="http://www.backbaycyclingclub.com/teamaverica/" target="_blank">Team Averica</a>iTunes (Subscribe! Leave us a review!):&nbsp;<a href="https://itunes.apple.com/us/podcast/workingmans-honest-bicycle/id931488313?mt=2&amp;uo=4" target="_blank">The Workingman's Honest Bicycle Program</a>mattio Twitter:&nbsp;<a href="https://twitter.com/_mattio">@_mattio</a>Greg Twitter:&nbsp;<a href="https://twitter.com/grolby">@grolby</a>Email us at honestbikeprogram@gmail.com

Honest Bicycle Program #51 - O Cyclocross, O Cyclocross

By bike racers, for bike racers and really for anyone who loves to ride, The Honest Bicycle Program is where friends discuss cycling topics: silly, serious, ridiculous or practical. Come ride with us!