In this episode of The Hive Podcast, entrepreneur and marketing consultant Bassim opens up about what it really means to build a brand with soul — one that’s driven by values, consistency, and people who share the same DNA.From choosing the right team to defining quality in everything he does, Bassim shares lessons for anyone serious about entrepreneurship and leadership in the Middle East and beyond.🎙 Hosted by Marwa Mahgoub🎥 Executive Produced by Ubong Udoessien⏱️ Timestamps: