On this episode of The Higher Ed Shift, we are joined by Will Patch, Senior Enrollment Insights Leader at Niche Education, to learn more about a recent survey he and his team conducted with nearly 20,000 high school seniors. Insights from this survey are fascinating and provide a broader view of trends happening in the college market.
Prior to joining Niche in 2019, Will spent nine years at Manchester University in a variety of roles that helped give him a diverse perspective. His roles included serving as an Admissions Counselor, Associate Director of Admissions Operations, Social Media Coordinator, and a digital strategist.
In this episode, Amy and Will discuss:
- When high school students actually begin the college search process
- How students react to the sticker price
- Broader trends in when and how many schools they apply to
The episode ends by touching on the fact that prospective students have become increasingly more sensitive to sticker price. Will shares his perspective on how colleges can begin to overcome these student perceptions of affordability with enhanced communication strategies.
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Connect With Will Patch
Stay Up To Date On Niche Research
- Follow Niche Research on Twitter
- 2021 Niche Senior Survey: College Search to Enrollment
- 2022 Niche Fall Senior Survey
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Connect with Amy Glynn
