Show notes
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.___A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.Jerra breaks down how to create consistent executive content, capture a leader’s authentic voice, and turn everyday interactions into opportunities that strengthen both personal and institutional visibility.___What We Cover in This Episode🔘Why personal leadership content can outperform institutional messaging🔘How busy executives can build a consistent LinkedIn presence🔘Ways communications teams can capture a leader’s authentic voice🔘How to find content opportunities in a leader’s existing calendar🔘Why executive visibility can support enrollment, advancement, and reputation___Episode Highlights06:43 - Starting a LinkedIn strategy with just 20 to 30 minutes a week09:48 - Finding content opportunities in an executive’s existing calendar13:11 - Capturing an executive’s authentic voice and using AI to support the process15:28 - Why a strong LinkedIn profile comes before a posting strategy18:12 - A practical approach for leaders without a communications team28:03 - The first steps leaders can take today___NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.Nextgrad.com — Where students see you first.___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.
