Show notes
A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are scrambling to chase new markets, Fresno Pacific is doubling down on mission, community, and innovation. With 74 percent of students identifying as students of color, the university reflects the region it serves and backs that clarity with strategic use of AI to strengthen outcomes, messaging, and momentum.___What We Cover in This Episode🔘Leading an enrollment team that is already exceeding goals🔘Why institutional identity creates competitive advantage🔘Marketing authentically as a Hispanic Serving Institution🔘Engaging first-generation families with transparent financial conversations🔘Using AI to multiply productivity and sharpen enrollment strategy___Episode Highlights02:15 – Amanda’s return to California and Fresno Pacific06:40 – Stepping into a strong enrollment operation11:05 – What 74 percent diversity means for recruitment strategy18:30 – Reaching families who never thought college was possible27:45 – AI as a force multiplier for enrollment leaders35:20 – The future of personalized, data-informed strategy___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information.
