Show notes
Terry Munday, former vice president for advancement at Indiana Wesleyan University, brings a candid and experience-driven perspective to the realities of fundraising and advancement leadership. Drawing from more than 35 years in higher education, Terry shares what he learned by sitting knee to knee with donors, navigating early career uncertainty, and building systems that sustained generosity over time. This conversation focuses on the discipline of relationship-building, the leadership habits that matter most in advancement, and why patience, consistency, and trust are essential to long-term fundraising success.___What We Cover in This Episode🔘How Terry transitioned into advancement leadership without formal fundraising training🔘What decades of donor relationships reveal about trust & timing🔘Why effective fundraising depends more on consistency than charisma🔘Leadership habits that separate sustainable advancement programs🔘How to navigate early-career pressure, uncertainty, and credibility gaps🔘The strategic role of the annual fund in building future major and planned gifts___Episode Highlights02:02 Learning fundraising by doing it and why early discomfort matters07:34 The discipline of relationship-building and why assumptions derail trust10:17 What donor behavior teaches leaders about patience and stewardship15:27 Why successful fundraising careers are built over decades, not cycles27:37 Managing ego, rejection, and momentum in early fundraising years32:15 How the annual fund supports institutional flexibility and growth36:53 Turning routine donor outreach into long-term institutional impact___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.
