Show notes
Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the University of Arkansas at Little Rock approached a massive website redesign with strategy, accessibility, and governance at the center. From reducing thousands of pages to aligning the site with institutional goals, this conversation offers a practical roadmap for higher ed marketers navigating complex digital ecosystems.___🎧 What We Cover in This Episode🔘Why your website is the most important marketing tool in higher education.🔘How to align website redesigns with institutional strategic plans🔘Managing content chaos across thousands of pages🔘Building accessibility and governance into web strategy🔘Measuring post-launch success beyond aesthetics___Episode Highlights02:13 – When the website stops working and the redesign becomes unavoidable04:01 – The website as the digital front door with prospective students06:49 – Letting institutional strategy, not trends, shape the redesign10:04 – Convincing campus that this change actually matters17:54 – Facing content chaos and deciding what truly belongs21:12 – Building rules that protect the site after launch25:29 – Proving the redesign worked through real student behavior31:45 –Starting small when a full redesign feels out of reach___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.
