Show notes
When Dr. Dr. Amy Bragg Carey stepped into her role as president of Friends University, the institution was facing financial instability, mission drift, and uncertainty about its identity in Christian higher ed. Nearly a decade later, Friends has achieved record enrollment and reclaimed its Christian mission with clarity and confidence.In this episode, Dr. Carey shares how small, consistent decisions have built trust, attracted donors, and re-centered the university on its founding values. From building student personas to implementing AI tools in recruitment, her leadership blends faith, data, and vision for the future.___Join us as we discuss:🔘 Turning around a university in financial and mission crisis🔘 Why small decisions shape institutional culture over time🔘 Defining and articulating Christian identity in a diverse student body🔘 Using student personas to inform recruitment🔘 Leveraging AI for personalized marketing🔘 Building trust as a new leader in times of change___Inside the Episode 02:00 - Financial Challenges and Strategies08:00 - Revitalizing the Christian Mission 15:00 - Building Trust and Transparency 21:00 - Strategic Marketing and Personas27:00 - Maintaining Institutional Identity33:00 - Leadership Insights and Future Opportunities___The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.___The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Hosted on Ausha. See ausha.co/privacy-policy for more information.
