Show notes
Season 6 - Episode 201In this episode, Carol Keese, VP and CMP at University of Oregon, challenges traditional higher ed marketing norms and invites institutions to let go of exclusivity and lean into authenticity. Drawing on her extensive experience, she unpacks how colleges and universities can better communicate their value by focusing on accessibility, data-informed strategy, and real-world relevance. Carol also explores the power of student influencers, the role of pop culture in brand storytelling, and the lessons higher ed marketers can borrow from top consumer brands.đ§ Listen to Learn:â
Why elitism no longer resonates with todayâs studentsâ
How to redefine the value of higher ed around social mobilityâ
Ways to use data to shape more effective marketing strategiesâ
The benefits of engaging with pop culture and student influencersâ
How consumer brand tactics can be adapted for higher edâ
Why now is the perfect time to rethink your institutionâs brand storyJoin the Discussion:03:04 - The Changing Landscape of Higher Ed Marketing06:13 - Understanding the Value Proposition of Higher Education08:58 - The Role of Data in Higher Ed Marketing11:51 - Marketing that Matters: Breaking the Mold15:10 - Engaging with Popular Culture18:03 - Leveraging Student Voices and Influencers20:59 - Lessons from Consumer Brands---To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.The Higher Ed Marketer Podcast is powered by Caylor Solutionsâyour go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding.Hosted by Ausha. See ausha.co/privacy-policy for more information.
