Show notes
Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean into the mission-fit marketing. That’s why many institutions are turning to partners like Ologie, a higher ed branding agency that helps schools by leveraging their most important asset — curiosity.Fernando Bergás-Coria, Ologie’s Chief Digital and Media Officer, joins us to share how Ologie is helping schools optimize their marketing efforts through a lens of renewed professional growth and innovative strategies. Join us as we discuss:[4:40] How higher ed red tape stunts new ways of thinking[14:30] A tactical approach to segmentation and personalization[23:31] 4 buckets for optimizing enrollment marketing outcomesCheck out these resources we mentioned during the podcast:[email protected] and Grow Rich by Napoleon HillTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.