Show notes
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z.Owen Knight, Director of Admission Engagement at Tulane University, shares how he and his team reach their target audience by leaning on their peers - current students within Tulane’s walls.By building a team filled with bright, young interns who grasp the Gen Z social media landscape, Owen and his Admissions Office can meet prospective students where they are.Join us as we discuss:- How Tulane approaches the shifting social media landscape (4:50)- Finding the balance between informing and entertaining (10:00)- Organic conversations with students about content and trends (18:18)Check out these resources we mentioned during the podcast:- [email protected]- Tulane Admission Instagram- Tulane Admission TikTokTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.