Show notes
Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students.Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over.Join us as we discuss:Missed personalization opportunities in lead conversions (8:34)Three top information priorities for school website homepages (12:21)Why everyone needs to follow up on self-reported data (25:24) Check out these resources we mentioned during the podcast:Bob Johnson, Ph. D. Bob Johnson Consulting, LLC Terminalfour Funnelback My Intuition Calculator To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
