Show notes
As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine.Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes.Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed.Join us as we discuss:Incorporating corporate culture into higher ed operations (6:33)Multi-generational marketing for traditional students (26:04)Why the ability to connect is greater than perfection (35:33) Check out these resources we mentioned during the podcast:[email protected] Jennifer McChord Asbury University To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.