Show notes
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand.Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their enrollment in less than a decade.By coming together as collaborators rather than competitors, small schools can serve all their students better.Join us as we discuss:- Challenges facing smaller institutions and higher ed (6:30)- How intentional collaboration helped Saybrook boost enrollment (13:00)- Advice on social media opportunities for engagement (25:44)Check out these resources we mentioned during the podcast:- Dr. Nathan Long - Twitter - Saybrook Insights PodcastTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.