The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn. 
<a href="https://www.linkedin.com/in/lakelambert/">Dr. Lake Lambert</a> began his tenure as the 16th President of <a href="https://www.hanover.edu">Hanover College</a> in 2015 and is the former Dean of the College of Liberal Arts at Mercer University in Macon, Ga. In this episode, Dr. Lambert outlines how Hannover College markets the concept of the liberal arts and gives examples of how to use statistics and stories to reach students.  
Join us as we discuss:
<ul><li>What does a well-rounded education mean for career readiness</li>
<li>How to market to high school students and parents who are often focused on job readiness </li>
<li>Dr. Lambert's thoughts on the value of liberal arts curriculum </li>
</ul>

Purpose Driven Marketing Through Brand Storytelling

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.  

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