In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.  
In this episode, <a href="https://www.linkedin.com/in/bencongleton/">Ben Congleton</a>, CEO and CoFounder at <a href="https://www.olark.com/">Olark</a>, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students. 
Join us as we discuss:
<ul><li> How live chat differs from chat bots, automation, and AI</li>
<li> Where on your website to deploy live chat systems</li>
<li> What are best practices for staffing a live chat system </li>
</ul>

The relationship between Athletics and college enrollment

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.  

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