Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. 
In this episode, <a href="https://www.linkedin.com/in/christiandigregorio/">Christian DiGregorio</a>, Director of International Recruitment at <a href="https://www.ycp.edu/">York College of Pennsylvania</a>, speaks to the new ways to successfully connect with and build relationships with international students. 
We discuss:
<ul><li>Using messaging apps to connect with students</li>
<li>How to stand out and lead with your strengths</li>
<li>Adapting your language to build relationships  </li>
</ul>

To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP">Spotify</a>, or your preferred podcast platform.  
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Being Competitive With Bold Marketing

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.  

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