It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself.

We speak with Cam Tracy, Web Development Agent at Union University, about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketers deal with change.

Join us as we discuss:

- Cam’s professional journey background

- The evolution of website content & keeping up with change

- Helping colleagues adapt to change

- Key takeaway for the audience

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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