Chelsea Cohen is Co-Founder of SoStocked, an agency that helps Amazon Brands navigate the challenges of inventory management. Chelsea comes from a prolific background in copywriting which has allowed her to bring a unique vision into listing copy and brand positioning on Amazon. This episode is all about copy. Be it for your product listing or positioning your brand as a whole, Judson and Chelsea discuss best practices for copywriting. They also touch on how to hook a customer in a competitive marketplace.