The Heather Sager Show
The Heather Sager Show
Heather Sager
244. Why I Don’t Cold Pitch (And How I Actually Book Stages)
39 minutes Posted Jul 10, 2025 at 11:00 am.
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“Heather, how in the world do I book more stages?!" It’s the #1 most asked question I get from you all. You see the advice everywhere—research, send a million cold pitches, fill out every speaker application you can find. But what if that whole approach just feels…exhausting and not quite right for you? So what if you didn’t have to cold pitch… and could still land stages? Well, that was the question I set to answer for myself years ago when I realized that pitching was not my jam...