Host Jeff Word of ASUG is joined by another HANA Innovation Award  winner Pervazive. Also a member of the SAP Startup Focus program, Pervazive utilizes HANA's in-memory capabilities to build real-time "churn management" and prediction software for telecoms. For more about this and other winners, please see the SAP HANA Innovation Award 2017 eBook at https://www.sap.com/documents/2017/05/802e10c1-bc7c-0010-82c7-eda71af511fa.html

The HANA Effect is a recurring podcast series of authentic and unscripted interviews with the real people who are leading-edge adopters of SAP HANA. Hosted by SAP veteran Jeff Word, the HANA Effect strives to bring listeners the real stories of how companies are taking advantage of real-time computing to transform their organizations and the lessons they’ve learned along their journey.