Jenna Boyo is the CEO of Planet Lazer in Kelowna, British Columbia. In this interview, Jenna shares how Planet Lazer has evolved in the nearly 20 years since she purchased the venue, and how she delivers a superior guest experience. Over time, laser tag has evolved from arenas with black walls and fluorescent paint to meeting the ongoing consumer trends and preferences, along with technological enhancements such as VR that have entered the space. Additionally, Jenna talks about how satisfaction leads to guests becoming walking billboards for the venue that help drive return visits and word of mouth. And lastly, Jenna tells us how Planet Lazer has made a positive impact on her community that has led to multiple generations of loyal fans.