Clay Talley is an immersive customer experience strategist, who has worked across theme parks, water parks, and other immersive experiences. In this interview, Clay shares insights about creating immersive experiences, and in particular, Clay shares how Ballast Technologies successfully integrates virtual reality into water parks and waterslides, creating new unique experiences. Additionally, Clay stresses that the purpose of VR is to properly tell a story and deliver an experience, and poor instances of the application are when they are offered for the sake of VR itself. And lastly, Clay stresses the importance of the role of the frontline team member, and that employees can make or break the guest experience.