Amanda Verhoff is the President of ALSD, the Association of Luxury Suite Directors. ALSD helps to share information, ideas, and values to those who are providing the epitome of guest experience and hospitality at stadiums and arenas throughout North America, and with a growing global reach. In this interview, Amanda shares the guest journey of the premium guest or client, and talks about the importance of removing friction from the most granular elements of the experience. This includes booking suites at venues, how the tickets are delivered, ingress and egress, and everything in between. Amanda stresses the vital impact of incredible customer service, the highest quality food & beverage, and full attention to detail at every stage of the experience.