The GSD Show | A Fitness Business Podcast

How This Studio Owner 3X’d Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way. They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts. You’ll learn: – What Caitlin changed in her sales process to go from “no system” to 80–90% conversion – How her team uses monthly optimization meetings to evolve with consumer behavior – Why having a lead gen specialist (and no referral system) still works when the product is dialed in – How focusing on leadership development—not just strategy—was the biggest unlock Whether you’re stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results. 💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call. To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Description: How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture Hosted by Mike Arce, CEO of Loud Rumor Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear. Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up. You’ll learn: – Why great teams don’t just manage down… they lead in all directions – How to strengthen your studio’s culture without changing your title – What most employees misunderstand about their leaders—and how to build real trust – The mindset shift that turns frustration into influence If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how. Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave. 💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call. To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

🎧 How to Maximize the ROI from Your Coaching or Mastermind Program Hosted by Mike Arce, CEO of Loud Rumor If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out of these programs. You'll learn: Why the best in the world always have multiple coaches How surrounding yourself with winners shapes your habits and mindset What “maximum value” really looks like (it’s not about attending every call or watching every video) A game-changing mindset shift that separates good results from exponential growth Tune in and discover how to focus on what actually moves the needle in your business—and why you don’t need to use every tool in the toolbox to win big. 👉 Visit LoudRumor.com to learn more about working with the team behind over 4,000 top fitness studios worldwide. Follow Us! Instagram: https://www.instagram.com/loudrumor/ Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth. Mike also introduces the "131" problem-solving method and emphasizes how leadership isn’t about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success.   💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call. To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Gym employees, this one’s for you. If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role. Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you. You’ll learn: ✅ The must-have traits of highly successful gym employees ✅ The importance of culture fit and aligning with your gym’s values ✅ How to take ownership, embrace learning, and stand out as a leader ✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your role Inspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek. In this episode, he breaks down how he turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now! To learn more go to LoudRumor.com Subscribe to our YouTube channel for more stories like this: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  

In this episode, Mike Arce dives deep into one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference. Listeners will discover: ✅ The most common mistake gym owners make when trying to improve retention ✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members ✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it’s too late ✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym’s ability to keep members engaged, committed, and seeing results. 💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call. To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Is your gym losing members faster than you can replace them? While most gyms struggle to achieve sub-12 % attrition,  Dave and Kimberley from Blended Athletics have cracked the code; keeping their members on average for over 2 years!  In this episode, they reveal why most gym owners are focused on the wrong things regarding retention—and how simple adjustments in tracking, engagement, and results can dramatically reduce attrition.  If you’re tired of the endless cycle of new member sign-ups and cancellations, watch this now! The secret behind their incredible success? Tune in to find out!  To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories. In this episode, Mike Arce, CEO of Loud Rumor, reveals how storytelling impacts sales, leadership, and business growth. Mike shares a real-life coaching session with a fitness studio owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success. 🔹 How storytelling boosts sales & retention 🔹 Why conviction is key in sales 🔹 Actionable tips to improve storytelling 👉 Want to grow your fitness studio? Book a call: https://www.loudrumor.com/discover To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of the GSD Show, Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise, to discuss what it takes to run a thriving fitness business. Together, they explore: The key traits of successful gym and studio owners. Actionable strategies to attract more members, boost revenue, and optimize your operations. Real-world insights from coaching fitness studios across the globe. As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness studio owners. Whether you’re a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business. 🎧 Don’t miss this engaging conversation full of leadership insights, growth strategies, and practical advice for fitness entrepreneurs!