In 1993, Coors Brewing Company launched one of the most unique, innovative beverages of all time. Zima, a clear malt lightly carbonated alcoholic drink sold an astounding 1.3 million barrels after going national in 1994 and centered around the mystique of its infamous tagline, “zomething different.” But even with all the success, a series of calamitous missteps would have it getting iced out of the market in just a few short years. Get the scoop on Episode 14 of The Great Fail. Tune in on AdvertiseCast: <a href="https://www.advertisecast.com/TheGreatFail">https://www.advertisecast.com/TheGreatFail</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Episode 15: The Unraveling of American Apparel

The Great Fail is a true crime inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. If you love true crime and stories of massive failures, you've come to the right place! Here we take a forensic look at stories that will irk you, shock you, and have you picking your jaw up off the floor, all while learning the oftentimes avoidable, mistakes that have ended the lives of companies and left boardrooms looking like crime scenes. Hosted on Acast. See acast.com/privacy for more information.