According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.  

In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond? 

And can we avoid shoulder-season discounts? 

We delve into consumer behavioural changes, community networks and the true meaning of value to answer these questions.