Like many ecommerce businesses, Thomas Hal Robson-Kanu&apos;s journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn&apos;t happen overnight.  From creating the &quot;golden elixir&quot; in his father&apos;s kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his business stripes.  Discover how he set out to reach 100 million people globally, by:<ul><li>leveraging communities to grow awareness</li><li>building a digitally native brand</li><li>moving from elite athletes to &quot;everyday heroes&quot;</li><li>investing in data</li><li>understanding true LTV and CAC</li></ul> Plus: Thomas shares his thoughts on expanding into retail, &quot;heavily exploring&quot; TikTok Shop, and the viral growth of PRIME. Thank you for listening! Find out more about influence, behavioural science and Herdify: - Visit our <a href='https://herdify.com'>website</a> - Find us on <a href='https://www.instagram.com/teamherdify/'>Instagram</a>, <a href='https://www.facebook.com/profile.php?id=100084708724663'>Facebook</a>, <a href='https://twitter.com/TeamHerdify'>Twitter</a> or <a href='https://www.linkedin.com/company/71916870/admin/'>LinkedIn</a> - Email us on hello@herdify.com

Mindful Chef: How to win the subscription box race

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".