Show notes
How ENCO works with visibility, stakeholder engagement and market uptakeCheck out the episode websiteIn this second of the ENCO Series, produced in paid collaboration with ENCO Consulting, I’m joined by Rosanna Buonfiglio and Marco de la Feld to talk about one of the most important but often blurred areas in EU projects: communication, dissemination and exploitation. We unpack the differences between the three and why it matters to keep them distinct. Communication is about making the project visible and understandable. Dissemination is about making sure the right people can actually access and use the results. Exploitation is about what happens when you want those results to go further into strategy, market positioning, business models and real uptake. We then move into how ENCO works with these areas in practice. Rosanna explains how communication and dissemination strategies are built from the proposal stage by identifying audiences, messages and the right channels, while Marco shows how exploitation connects project results to business plans, competitor analysis, IPR strategy and post-project development. Using the SYMBA project as a case, they show how these three dimensions can reinforce each other when they are designed together from the start. It’s a practical episode for anyone writing proposals, managing EU projects or trying to make sure that project results do not just sit on a website after the funding ends.Time codes:02:05 Guest introduction06:26 Why communication matters10:37 Communication, dissemination and exploitation14:16 ENCO’s approach to C&D&E strategy23:54 Delivering communication in practice - the SYMBA case32:28 Outro
