The Graham Cochrane Show

So, you’ve probably heard about webinars being a powerful way to grow your business, but let’s be real—they can also feel overwhelming, right? Setting it up, scripting it, selling on it… it’s a lot. But what if I told you there’s a simple webinar template that can help you hit six figures without overcomplicating things? In today’s video, I’m breaking down the exact $100K webinar framework I’ve been loving in 2025. It’s straightforward, it works, and it’s designed to make running webinars easier than ever—even if you’re just getting started. Let’s dive in! Chapters 00:00 The Power of Webinars 04:56 Understanding Webinar Psychology 14:46 Debunking Webinar Myths 37:31 Conclusion and Next Steps   NEW Free training: How To Turn Your Exhausting Business into an Effortless Business™ Love your business again, scale past 6 & 7 figures all while working less than 20 hours a week EffortlessMasterclass.com Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

Are you struggling to hit your business revenue goals? It might not be your sales skills—it could be what you're selling. If your offer feels like a commodity, something people can buy anywhere, it’s time for a shift. This year, you can start making more money in a way that feels almost effortless by selling the one thing no one else can copy—you. In today’s episode, I’m revealing three powerful shifts to make your offers stand out, become highly desirable, and ultimately more profitable. But fair warning: you’re probably not going to like #3. Chapters 00:00 Introduction: The Shift in Business Strategy 04:25 Understanding the Phases of Online Business 11:21 Shift 1: From Information Retailer to Thought Leader 18:09 Shift 2: From Low Cost to High Value 23:37 Shift 3: From Likable to Convicting Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

If you want to 2X your income this year without hustling harder or jumping on a bunch of trends then you need to answer these 3 questions. In fact, by answering these three questions you will have secretly created the clearest business growth plan imaginable which will give you unstoppable confidence, clarity, and conviction about what to do over the next 12 months to double your business. And be sure to stay to the end where I share the best quote I’ve heard on accomplishing your biggest goals! Chapters 00:00 Unlocking Business Growth: The Three Key Questions04:44 Identifying Your One Big Goal16:01 Defining Your Ideal Client21:40 Weekly Actions for Success26:01 The Power of Focus and DeadlinesExplore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

Today, I have something special for you—something that can transform your new year in ways you never imagined. Bold claim? Absolutely. But this gift has the power to elevate your business, enhance your life, and fill you with joy like never before. It's a rare treasure even the most successful among us often overlook. I've been fortunate enough to receive it myself, and now, I’m passing it on to you. Chapters 00:00 The Gift of Transformation 01:17 Mastermind Weekend Insights 02:38 The Power of Permission 08:33 Overcoming Fear and Insecurity 12:04 Confession and Truth-Telling 15:42 Embracing Your Journey Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

I’m a multi-millionaire and 7 figure business owner and this is how I do my year-end review so that next year is my best year yet. No matter where you are in business, you will never get to the next level of income, impact, or enjoyment if you don’t look back on what’s happened, gather the intel, and make an intentional plan moving forward. So in today’s episode, I’m going to share with you the 6 things you MUST do to make massive traction in 2025 and beyond, and be sure to stay to the end where I share the one single phrase that has transformed my business more than any other! Chapters 00:00 Introduction to Year-End Review 12:03 Analyzing Data for Growth 20:23 Vision Check: Aligning with Future Goals 28:05 Setting Goals for the New Year Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

2025 is just around the corner, and with AI booming and copycat brands popping up everywhere, the business world is changing faster than ever. The competition? Fierce. The risk of blending in? Massive. If you’re not zigging while others zag, you’re going to get left in the dust. In this video, I’m sharing four powerful shifts you must make to not just survive but thrive—and stand out as a true leader in your industry. Let’s break away from the noise and make your business unforgettable. Chapters 00:00 Navigating the AI Landscape in Business 06:20 Four Essential Shifts for Success 14:47 Embracing Counterintuitive Strategies 26:43 Focusing on Quality Over Quantity Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

A billionaire CEO wakes up at 4:30am to work on vacation so he can spend time with his family later. Is this what work life balance is supposed to look like? Today I want to unpack this CNBC article and highlight what I think is crazy about it, but also what I think is genius about it. And more importantly at the end I’m going to share with you the 4 key components of building what I call a Dream Week so you can love your work and your family life. Chapters 00:00 The Work-Life Balance Dilemma 09:56 The Myth of Working on Vacation 17:50 Redefining Success and Workload 26:47 Designing Your Dream Week Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

Forever we’ve been told that the way you sell your products and services is through a sales funnel. And with online automation, this process of “funnel hacking” has made things incredibly complicated.\ What if I told you that sales funnels are out? What if I told you the key to converting a prospect into a customer these days is MUCH simpler? Today I’m going to share with you a better way to think about selling and give you 7 ways to implement this concept in your business. And be sure to stay to the end where I give you my favorite hack for selling without even trying!Chapters 00:00 Rethinking Sales Funnels 06:50 The Trust Funnel Concept 24:29 Selling Without Trying: The Power of Stories Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

There is more fulfillment, joy, and success available to you than you’re currently experiencing. You just need to stop playing small. You need to play a bigger game. Do you believe you have more to offer this world? Do you believe you were destined for more than what you are doing now? My guest today, Markus Kaulius, believes that too. He has spent a lifetime consistently playing a bigger game in business and health. Now he has written the book on it, so you can unlock the high achiever in you. And in today’s episode we unpack the principles that have led him to incredible success, peace, wealth, and impact and you can apply them in real practical ways every day! Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

In a world that glorifies hustle and speed, many entrepreneurs overlook the benefits of slowing down when it comes to building a successful business. In this episode, we will explore the idea of going slow as a strategy for massive success and business growth. Discover how taking a step back, assessing your direction, and aligning with your season of life can lead to long-term success and sustainability in your entrepreneurial journey. Stay tuned until the end for a key question that will provide you with 100% clarity on your business path. Chapters 00:00 The Myth of Hustle: Why Slowing Down Matters 10:36 The Long Game: Understanding Success Takes Time 17:03 Avoiding Burnout: The Dangers of Speed 21:22 Short-Term Thinking vs. Long-Term Success 29:46 A New Perspective: What If Time Is On Your Side? Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane