T here are other MARGINS that exist in your accounting business, other than PROFIT margins. These margins remain largely invisible but decision by decision, they get squeezed, taking you closer to the edge.

You then only need something like the Corona Virus to push you up to, or over the edge.

Now hindsight is a wonderful thing, but as we rebuild and prepare for the new world, I think it’s important that we bring these ‘margins’ into view, so we can be more intentional about protecting them moving forward.