Jordan Zimmerman founded his company in 1984 working tirelessly, personifying an insane commitment to be the best. Jordan trademarked his own term, “Brandtailing®”- a maverick combination of long-term brand building and short-term sales boosting that delivers measurable results. This methodology became well known throughout the advertising industry and is the hallmark of Jordan’s success.

In this interview, Jordan shares how he grew his agency to the goliath it has become, as well as the principles of great advertising.