In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses how to naturally increase therapist reviews and referrals by focusing on patient value and expectations. He emphasizes the importance of aligning treatment plans with what patients perceive as valuable and setting clear expectations from the first session. The conversation outlines a six-stage patient journey that enhances customer experience and ultimately leads to more positive reviews and referrals. O'Sullivan provides actionable insights for therapists to improve their practice and patient outcomes.TakeawaysMost patients want to give reviews naturally.Understanding perceived vs actual value is crucial.Treatment plans must exceed patient expectations.Setting expectations in the first session is key.Align treatment with patient-defined value outcomes.The first three sessions are critical for patient perception.Customer experience is fundamentally about feelings.Therapists need to audit their subjective assessments.Focus problems often lead to low reviews and referrals.Building a go-to clinic requires the right mentorship and tools.Sound Bites"Patient-defined value outcomes are crucial""Customer experience is a feeling""Build a go-to clinic with the right tools"ChaptersAdditional Resources: Free Head Physio Systems 6 Step Checklist: ⁠https://thegotophysio.com/checklist/⁠Our Flagship ‘Go To’ Therapist Mentorship Program: ⁠https://thegotophysio.com/mentorship/⁠Our Clinic Owner Business Mentorship Program: ⁠https://thegotophysio.com/business-mentorship/⁠Happy Progressing Patients Book: ⁠https://thegotophysio.com/book/⁠For our Latest Updates, Be Sure To Follow Us On Social Media:Facebook: ⁠www.facebook.com/daveosullivansportsphysio⁠Instagram: ⁠www.instagram.com/daveosullivanphysio/⁠