Credo is betting that customers stuck at home are as beauty-minded as always, but that more than ever, they now have the time to do their research about clean beauty.
"Health is what anyone is thinking about right now," Credo co-founder Annie Jackson said on the Glossy Beauty Podcast. "I think if we didn't have a customer before this and we do now, it's because she's really understanding that investment in health -- really educating herself on certain chemicals and how they could impact health or the environment."
Credo carries items from about 135 brands, according to Jackson, and incentivizes them with "more kudos and marketing" to create transparent packaging -- and to stay away from what Credo considers less-than-clean substances.
Still Jackson doesn't think of clean beauty as an exclusive part of the market anymore. Case in point: the retailer's latest collaboration with Ulta. She talked about the benefits of partnering with Ulta , consumer trends during the pandemic and just how many product submissions Credo entertains on a monthly basis.