The Glossy Beauty Podcast
The Glossy Beauty Podcast
Glossy
Estee Lauder Companies' John Demsey: 'People buy products, but they join brands'
45 minutes Posted Jul 24, 2019 at 9:00 pm.
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John Demsey has spent over 13 years working at the Estée Lauder Companies, and throughout that time, he has seen the beauty industry go through massive changes. He's come to realize there's one thing about beauty that will never change: It will always be a good business opportunity, because people will always want to look good. For Demsey, the focus of the company has always been luxury products and authentic relationships with consumers. As consumer behavior has shifted in favor of digital, the company has had to find new ways to translate the personal connection and keep customers coming back. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with group president of the Estée Lauder Companies, John Demsey, to discuss how Estée Lauder strikes the perfect balance of product and brand identity, blurs the lines between cosmetics and skin care, and remains a pure-play in luxury beauty.