The Glossy Beauty Podcast
The Glossy Beauty Podcast
Glossy
Briogeo's Nancy Twine: 'The challenge of working with retailers is we don't get customer data'
34 minutes Posted Apr 17, 2019 at 9:00 pm.
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After a seven-year career at Goldman Sachs, Nancy Twine decided to try to make a company out of the curly-hair products she'd made for herself for years. So she presented her products at a trade show, received her first round of purchase orders from companies like Urban Outfitters, and six months later, Sephora called. Now, six years after launching her clean hair-care brand, Briogeo, Twine is taking on new challenges, like expanding into new categories and finding offline ways to engage directly with her customer. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Briogeo founder and CEO Nancy Twine to discuss how she's cultivating a diverse consumer base, educating her customer on product price points and making a play for wellness.