The Glossy Beauty Podcast
The Glossy Beauty Podcast
Glossy
Beautycon's Moj Mahdara: 'Experiential retail and e-commerce is how we scale'
32 minutes Posted Apr 10, 2019 at 9:00 pm.
0:00
32:18
Download MP3
Show notes

When Moj Mahdara took the role as Beautycon CEO, she wasn't particularly interested in beauty. To this day, she doesn't wear makeup herself. What she was attracted to was the unique community and fandom around Beautycon, and finding a way to take it to the next level. In the years since, Mahdara has continued to push the boundaries of Beautycon, expanding into new markets with Beautycon POP, moving into larger venues and continuing to find ways to make the event more inclusive and community-driven. For this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sat down with Mahdara days before Beautycon NYC to discuss the not-so-average Beautycon attendee, the emerging competition in the space and the plan to scale through retail.