Carrie Cousins is a writer, designer and marketer in Roanoke with a strong bond to the region and its growth. Having worked in media, marketing, and education, she's passionate about seeing people here grow and thrive. She's currently the Director of Digital Marketing for LeadPoint Digital and an adjunct professor at Virginia Tech and 4x marathoner. The conversation starts with the outdoors and running -- viva Las Vegas! -- and moves into marketing, AI, and back to running again.