Nathan Allebach, brand consultant and author of https:/<a href="//www.vulture.com/2019/06/brand-twitter-jokes-history.html">/www.vulture.com/2019/06/brand-twitter-jokes-history.html</a> was for many years the twitter voice of Steak-umm brand meats. As such he engaged with gaseous comedians and angsty millennials and has some theories as to why it all worked. Plus, a media without breathing room makes for madness and the Mar-A-Lago black boxes are like dada experimental theater.Produced by Joel Patterson and Corey Wara and Ian ScottoEmail us at thegist@mikepesca.comTo advertise on the show, visit: <a href="https://advertisecast.com/TheGist">https://advertisecast.com/TheGist</a> Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

BEST OF THE GIST: Leave George Washington’s Thighs Alone

For thirty minutes each day, Pesca challenges himself and his audience, in a responsibly provocative style, and gets beyond the rigidity and dogma. The Gist is surprising, reasonable, and willing to critique the left, the right, either party, or any idea.