Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:

The U.S. Surgeon General takes on alcohol

An advisory notice from the Surgeon General includes a series of recommendations to increase awareness of potential connections between alcohol and cancer. Among the suggestions is to update the existing Surgeon General's health warning label on alcohol-containing beverages with language stating as much.

Context Behind Gallup's Latest Polling on Alcohol

Teens Drink Less, But How They Think About Altering Moods Mimics Their Parents

What 2025 could hold for consumer spending

With a new year, new economic policies, and new budget concerns over rising prices, how are consumers thinking about their budgeting? Spending continues to go up with opportunities for alcohol, cannabis, and premium food and drink.

Despite High Debt, Americans Continue to Spend

Premiumization Still in Play as High-Earning Households Continue to Spend

Americans still want a buzz during Dry January

This month represents a high point for non-alcoholic beverages as Americans consider ways to abstain from alcohol. But Dry January actually represents a broader opportunity for products that still alter mood.

At C-Stores, Drinkers Just Want to Feel Something

Even Non-Alcoholic Drinks Thrive by Offering a "Buzz"

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