The Gentlewoman Boss Podcast

If you listen and love it, please leave a rating & review on Apple Podcasts. Mention this episode & my guest in your review, send me a screenshot of it and I'll share it with my network & followers. Thank you! In this episode, Melanie shares how, as VP of Marketing for a luxury automotive group, she launched her idea to leverage social media, not just as a company, but for the personal brands of those on the sales team, by creating and hosting a Social Media Workshop to provide the tools, know-how and ideas they would need to create their own social media brand. After struggling with buy-in from the team, Melanie found the two main reasons professionals are often hesitant to create a personal presence on social: 1.) Fear and 2.) Lack of know-how & confidence. In true leadership style, Melanie decided to walk the talk and set out on her own personal brand journey in social media marketing to be an example for and encouragement to her team. Then the pandemic hit and 90% of the staff at her dealership were laid off. That was when Melanie decided she needed to go all-in on her personal brand, so that, in the event that she, too, found herself unemployed, she would have a professional digital footprint and brand, not just in her industry, but as a powerful presence on platforms like LinkedIn. It paid off - in about a year, she went from 3,000 followers to 89,000! Melanie shares the struggles many of us faced when the pandemic hit - of becoming a remote worker overnight, with the additional stress of having to manage remote learning for her two young daughters. She decided early on to channel her efforts toward building the narrative she wanted told about herself online (which she reminds us is within our power to do as well), as a strong, independent woman and mother, and to be an example to her daughter's as she forged her way down that new path of building her personal brand, which is now her professional one as well. Melanie also used that unique time with her daughter's to write and publish her children's book, a project they were closely involved with from start to finish. The biggest leap of faith and most important risk Melanie took during the pandemic was to leave her corporate role and, with the support of those closest to her, launch her company Melanie Borden, LLC. Melanie's goal is to help others avoid the "Trial and Terror" experience she had in navigating social media as a newbie by offering her highly successful strategies and services. Visit her website to learn more. Thank you for listening! 🙏 Don’t forget to Rate, Review & Subscribe! 💝 ABOUT MY GUEST: Melanie Borden has worked in various atmospheres from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy, Melanie Borden, LLC. As a natural outgrowth of her work as a marketing executive, Melanie recognized the opportunities available to use online marketing strategies to build corporate and personal brands. She has successfully built her own brand, and helped others to do so as well. She has been published or interviewed by Good Morning America, Daily Mail, Bloomberg, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, and more. Her expertise includes the full gamut of marketing oversight and implementation, such as budgeting, strategic use of vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes. Melanie provides marketing and branding consulting to both businesses and individuals, as a resource for guidance as well as an outsourced marketing department, depending on a client’s needs and preference. Melanie is also a newly published author of a children's book she wrote with and for her two daughters, “Our Mommy Works with Cars”. Support this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

"This voice in my head keeps saying "Keep Going, Do NOT give up"...I'm very purpose driven, and I know that I DO have a purpose...and I cannot give up on my life's...on the reason I'm here. And THAT is to change stereotypes and to break through, and to get women in marketing and in advertising for the big tool companies." ~ Jennifer Cline Jennifer's story is truly one of tragedy to triumph as she overcame, not only heartbreaking loss on a personal level, but sabotage, harassment and workplace bullying, resulting in the loss of her beloved professional career. Jennifer's story is a classic case of women bullying women in the workplace. While they initially encouraged Jennifer to build her personal brand and share her photos, saying it was great PR for the county, they soon became threatened by the success, popularity, support and attention she was getting, and went on a mission to shut her down. She experienced first-hand the "bystander effect" - when people who are your friends at work and do like you, but are terrified to lose their job so they remain silent. Jennifer also shares how she grew her social media following to 275,000 followers and how she found her niche, the incredible amount of time & work involved in maintaining social media platforms as an entrepreneur, and the many times she felt like giving up, and how she overcame those challenging days and feelings. While Jennifer is a huge fan of DeWalt products and wears a lot of black & yellow in her videos - they are still dragging their feet in becoming an official sponsor for this incredible influencer, so if anyone is looking to get their name, brand, product, or line in front of 275,000 people - GO GET THIS GIRL NOW while she's still accessible! Thank you for listening! 🙏 Don’t forget to Rate, Review & Subscribe! 💝 Support this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

I was delighted when Alison accepted my invitation to be a guest on my podcast! I learned she had a new book coming out about how to build your brand and knew she would be a fantastic guest for my listeners. Alison is a huge advocate for women supporting and cheerleading for other women, which is one of the many reasons I wanted to support her book launch and get her on the show!Alison shares what her journey was like as a first time author writing her book and the pros and cons of traditional vs. self vs. hybrid publishing. She shares great tips on how to maximize creating video content and how many CEO's just don't understand the amount of work and the importance of committing to using social media to successfully build your brand. She talks about the importance of authenticity and always being aware of the impact, both good and bad, that can result from what we post online and why organizations need to have a PR Crisis plan in place long before there's even an issue. We talk about the pressure in broadcast media, particularly on women, as to physical appearance, weight, and the expectation to maintain an almost impossible standard in an industry ripe with ageism. We talk about when the haters come (whenever you shine your light they are guaranteed to surface), how other women can be THE WORST in that regard, how social media has contributed to keyboard warriors and how to handle them when they come for you. We also talk about the stress of raising our daughters with so much social media around them and how to help them navigate the anxiety, bullying and exclusion that often comes with it.We are joining forces to create a fabulous giveaway as a way to thank my listeners and anyone who purchases Alison's book - be sure to visit Alison's website to purchase her new book & follow us both on Social Media to learn how to enter our giveaways!Thank you for listening!Don’t forget to Rate, Review & Subscribe!ABOUT MY GUESTAlison Maloni is the CEO of Alison May Public Relations and contributor/anchor for NEWSMAX MEDIA, INC. She's an acclaimed keynote speaker, moderator, and media relations expert. The CEO and President of Alison May Public Relations is a well-respected publicist among reporters, producers, and editors around the world because of her understanding of what journalists want and need.Alison's new book "Breaking in the News: Build Buzz for Your Brand" is now available for purchase. In her book, Alison teaches everything you need to know about building your brand, be it personal or business.She breaks down how to get the media’s attention when they are receiving hundreds of pitches a day, and once you get the call to be interviewed, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television - which she always seems to do effortlessly!FIND MY GUEST HEREWebsite: Alison May Public Relations Amazon: "Breaking in the News - Build Buzz For Your Brand"INSTAGRAMTWITTERYOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

Rosanna M. Ortiz is the President and founder of RMO PR, a project resource and public relations firm and creator of Rhode Island fashion week, STYLEWEEK Northeast.STYLEWEEK has become the premier regional fashion week for local and national fashion designers in the U.S. and beyond. Rosanna uses all of her skills as a public relations executive and networker to make STYLEWEEK Northeast an internationally recognized fashion event which has been featured twice in Forbes Magazine.She was named "Eleven to Watch" by the Providence Journal and was included in "40 under 40" in the Providence Business News. Rosanna has sat on the boards of directors for Fashion Group International, and The American Heart Association of Southern NE. In the summer of 2017 Rosanna worked with The Newport Preservation Society to stage a benefit Pierre Cardin fashion show at the Breakers in Newport for Monsieur Cardin himself.Join me for this fun and insightful interview with Rosanna as we talk about the importance of leadership, building your tribe, the importance of setting boundaries & the power of saying no and when and why you should, and social media etiquette. Oh, and of course we talk about fashion and her upcoming Micro-Fashion Event: STYLEWEEK Northeast, on October 14, 2021 at The Capital Grille, Providence, RI.Thank you for listening!Don’t forget to Rate, Review & Subscribe!FIND MY GUEST HEREWebsite: RMO PUBLIC RELATIONSWebsite: STYLEWEEK NEYOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

How do you embrace change? Do you welcome it, or resent it? In today's episode, Michelle talks about her journey over the past two years with launching her website and podcast, all the ups and downs along the way, and why embracing when it's time to make a change is an important breakthrough.Michelle talks about the downside of staying immersed in negative conversations and content, especially when you're trying to heal or move past a negative life experience. She talks about the sad reality that there is bullying and unhealthy competition within the anti-bullying sector and, while she'll always be an advocate for healthy workplaces and against workplace bullies, why she's decided to move onto more fulfilling and positive experiences, people and places and reclaim her joy.She also makes a big announcement about a new part of her show that will be a delight to all lovers of fashion, style, vintage lifestyle and proper wardrobe etiquette - and yes, gentlemen are still welcome!Thank you for listening!Don’t forget to Rate, Review & Subscribe!YOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

This is episode 4 in the series: "Superman Isn't Coming, Save Yourself".The content in this series is based on a survey our Founder, Michelle Horlbogen, conducted in the spring of 2021 about how prepared (or not) high school and college graduates felt to enter the workplace and deal with a potential toxic culture or workplace bullying.This episode is a recording of a class Michelle taught at Mt. St. Mary's University to an MBA Leadership class, as the guest of Professor Greg Hofe in early 2021. In it, Michelle addresses the topics of workplace bullying, workplace culture & accountability in leadership, followed by Q & A.Thank you for listening!Don’t forget to Rate, Review & Subscribe!YOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

This is episode 3 in the series: "Superman Isn't Coming, Save Yourself".The content in this series is based on a survey our Founder, Michelle Horlbogen, conducted in the spring of 2021 about how prepared (or not) high school and college graduates felt to enter the workplace and deal with a potential toxic culture or workplace bullying.In this episode, Michelle digs into the real role of Human Resources and why HR isn't always your friend. She shares information from the SHRM website on the Code of Ethics that all HR professionals are supposed to adhere to, the things you should and should not tell HR, and uses the current PR crisis at Activision Blizzard to bring home the importance of HR taking employee complaints seriously.SHRM Code of Ethics SourceThank you for listening!Don’t forget to Rate, Review & Subscribe!YOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

This is episode 2 in the series: "Superman Isn't Coming, Save Yourself".The content in this series is based on a survey our Founder, Michelle Horlbogen, conducted in the spring of 2021 about how prepared (or not) high school and college graduates felt to enter the workplace and deal with a potential toxic culture or workplace bullying.In this episode, Michelle discusses the importance of being proactive as an employee and educating yourself on your employee rights, as well as understanding the employer's legal responsibilities toward it's employees.She covers information from the EEOC website on protected classes and the various discrimination categories that every employee should know.Link to EEOC page referenced: https://www.eeoc.gov/employees-job-applicantsThank you for listening!Don’t forget to Rate, Review & Subscribe!YOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

This episode launches a new series on The Gentlewoman Boss Podcast entitled: "Superman Isn't Coming, Save Yourself".The content in this series is based around a survey our Founder, Michelle Horlbogen, conducted in the spring of 2021 about how prepared (or not) high school and college graduates felt to enter the workplace and deal with a potential toxic culture or workplace bullying.In episode one, Michelle shares a breakdown of the survey itself and the data it revealed. She also discusses the importance of a proactive approach to handling workplace conflict rather than a reactive one, and that the way to do that is to educate students about their employee rights, employment law and how it pertains to them, what workplace bullying is and clear examples of how to identify it, and the "true" role of HR in the workplace; but all of this BEFORE they go out into the workforce.We welcome your questions and comments; reach out to us via DM on social or through the contact form on our website.Thank you for listening!Don’t forget to Rate, Review & Subscribe!YOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations

Michelle takes to the set solo today to share an excerpt from her book about her experience with workplace bullying and retaliation.Join Michelle as she reads aloud a blog she posted on June 10, 2021 (which has since gone viral) about the days leading up to her wrongful termination, the gut-wrenching first hand account of how she was fired, and an unexpected gift that came just a few weeks later, giving her hope during one of the darkest times of her life.If you have been or are a target of workplace bullying, gaslighting, mobbing, DARVO, retaliation or any other kind of workplace abuse, this episode is for you. It will it help you understand how toxic behaviors play out in the workplace, what signs to look for, and it will reassure you that you are not going crazy, that you're not alone. It also offers a glimmer of hope as she shares a moment of serendipity that allowed her to regain her confidence, re-set her sails and find her way back to higher ground.You can read the original blog post here: "Of All The Gin Joints In All The Towns In All The World...Somewhere Off The Coast of Maine"Thank you for listening!Don’t forget to Rate, Review & Subscribe!YOUR HOST: Michelle HorlbogenHER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others who experienced workplace bullying in a toxic workplace.Her story caught the attention of and was featured in Thrive Global.Michelle also has an obsession with vintage clothing and fashion. She sells what doesn’t fit on her website, The Red Velvet Shoe Vintage.This podcast is the place where her two passions collide.The Gentlewoman Boss Podcast has received numerous accolades, including being ranked in the top 10% globally by Listen Notes, Top 20 Best Month Reporting Podcasts of 2021 by Welp Magazine, #36/200 in Top Entrepreneurship Podcasts by Podchaser, & Top 20 Best Whistleblower Podcasts for 2021 by Castbox Media.BECOME A SPONSORVISIT THE GENTLEWOMAN BOSSVISIT THE RED VELVET SHOE VINTAGEJOIN THE COMMUNITYWHAT PEOPLE ARE SAYINGSUBSCRIBE TO THE NEWSLETTERFOLLOW ON SOCIAL @gentlewomanbossYouTubeLinkedInInstagramFacebookTwitterSupport this podcast at — https://redcircle.com/the-gentlewoman-boss/donations